Uncover Unscripted Insights
Enterprise Brand, RBC Royal Bank of Canada
RBC was launching a program that would provide financial support to Youth to better prepare them for the changing world of work. There were internal debates on the use of ”Scholarship” as the program name. The program was intended to be offered to ALL students, but “Scholarship” might suggest that the program was only for academically successful students. The research was conducted to test “Scholarship” along with a few other potential program names.
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Track Consumer Sentiment Changes
Syndicated Project
Nexxt Intelligence conducted a series of in-depth interviews at scale since the spring of 2020 on the impact of the pandemic.
In the May and July studies, we asked over 500 Canadians and Americans “What needs to happen before you’ll feel comfortable vacationing again?” inca generated an emoji mood board based on what our research participants told us in May and July respectively.
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Co-create Brand Positioning
Measurement and Research, Canada Life
Canada Life was looking to append their logo with a “positioning statement” that would provide a brief and high-level view of what the company does.
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Size and Understand Purchase Path
Client Experience Desig & Insights (CXDI), RBC Royal Bank of Canada
RBC, a market leader in Canada’s newcomer market, has been dedicated to insight-driven strategies to meet and exceed New Canadians’ expectations. In 2019, in addition to the brand-centric view of customers, RBC teamed up with Nexxt Intelligence to explore how the role of a brand fits into customers’ purchase journeys.
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