What’s next for Nexxt?
Between fine-tuning our flagship platform inca, developing new NLP technology, AI-driven customer interactions, and providing top-notch market research services, there is a lot is going on with the team. Keep up with us and industry trends on our newsletter, What’s Nexxt, and check out what we’ve been up to below!
March 1, 2024
Greenbook published an article from our Managing Partner, Phil Sutcliffe, “The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data”. The article shares an in-depth analysis of the potential impact of synthetic data for surveys and explores the controversial development of generative AI in market research, specifically the future of surveys. Read full article here
February 29, 2024
In this Insight Platforms Webinar, “Supercharge Your Surveys with Conversational AI”, our Managing Partner, Phil Sutcliffe, and CEO, Kathy Cheng, talked about how to supercharge existing survey programs via simple API integration with inca SmartProbe and inca AI Coding. Watch on-demand here
February 20, 2024
Quirks Media published an article from our CTO, Josh Seltzer, and CEO, Kathy Cheng, “Everything market research and insights professionals should know about AI - Demystifying Generative AI”. The article talks about:
1. The expanding landscape of generative AI way beyond ChatGPT
2. Responsible use of AI tools in market research
3. Insight governance, transparency and accountability
Click here to read the full article.
January 18, 2024
Our Managing Partner, Phil Sutcliffe, presented a case study with Michelle Cusumano, Consumer Insights Manager, General Mills, at the “AI: Powering Up Consumer Insights 2024 conference from the Market Research Society. The case study explored why General Mills chose an inca conversational AI methodology to inform the launch of a new range of Old El Paso products for the Australian market. It demonstrated how the inca conversational AI methodology, which uses AI to probe open-ended responses, provided richer insight than traditional quantitative research methodologies. Watching the recording of the session here.
January 28, 2024
The Association for Survey Computing (ASC) posted an article featuring inca SmartProbe’s Best Technology Innovation 2023 win: “The worthy winner was AI-powered Inca Smartprobe from Nexxt Intelligence. Their product enables intelligent dynamic follow-up questions based on the responses to open-ended quantitative survey questions through the injection of advanced language models. The technology is highly praised by clients, and the judges were very impressed by insights it generates.” Read the full article here.
January 5, 2024
The award-winning inca SmartProbe is now available in 28 languages. All these 28 languages are also available with the inca Conversational AI platform. Read more about inca SmartProbe here.”
December 10th 2023
On the heels of winning the Market Research Society (MRS) Best Technology Innovation Award, our own Josh Seltzer has been selected as one of the finalists for Greenbook's 2024 Future List amongst 71 other truly impressive young leaders of our industry! Josh coined the term, "Conversation-as-a-Service", the blueprint of the award-winning inca SmartProbe API, and also a perfect embodiment of his vision of democratizing conversations for market research for better human understanding. Congratulations to Josh and all the finalists. Be sure to take a look at the entire list
December 4th 2023
inca SmartProbe API won the Best Technology Innovation award from the Market Research Society (MRS), sponsored by the Association for Survey Computing (ASC). inca SmartProbe API allows advanced conversational AI purpose-built for market research to be added to any research projects / platforms. Read more about this year’s winners and finalists here.
November 21st 2023
inca | Nexxt Intelligence has been delighted to welcome 4 great new hires to the team in recent weeks. Welcome to Lara Schefers, Kopano B. Sepeng, Kunjay Vyas, and Danica Deyto. Thank you to all clients and partners whose commitment to reimagining research with Conversational AI is supporting the growth of the company Read more
October 12th 2023
We are excited to be releasing a new product, inca AI Coding. Details in the press release here. While the capability has always been part of the inca Conversational AI Insight Platform, inca AI Coding is now available as a stand-alone tool for any open-ended data Learn more.
October 10th 2023
We are thrilled to announce that Nexxt Intelligence has been selected as one of Greenbook's top 50 most innovative research suppliers. Huge thanks to all our clients and partners who have supported us on the journey so far.
Unlocking deeper insights AI at YDS
October 6th 2023
Imagine if the machines we created could think and probe like us, providing real-time insights, maybe even better? The landscape of market research is evolving, and AI is the next silent revolution behind it. By utilising the inca platform from Nexxt Intelligence we’re reaching depths in respondent feedback that were once unreachable. Discover how we’re harnessing AI to unlock deeper insights across diverse research topics here - Yonder Data Solutions
October 5th 2023
We're absolutely delighted to be one of the finalists for the Market Research Society (MRS) 2023 Awards for Best Technology Innovation, sponsored by the Association for survey computing (ASC) for inca SmartProbe API.
August 31st 2023
We're delighted to be partnering with Haystack Consulting so they can deliver deeper insights to their clients with inca SmartProbe. Stay tuned for more exciting updates on this journey of exploration, innovation, AI-driven conversations, and market research excellence, brought to you by Inca Nexxt Intelligence and Haystack Consulting.
July 20th 2023
Wrapping up our time at Quirk's NY with an amazing presentation about The Impact of Generative AI on Market Research by our CEO Kathy Cheng and Steve Male at The Logic Group Inc.! We were happy to see the room filled with curious researchers interested in how AI can transform the research experience. For all of you who've missed it or were not able to attend Quirk's, you can download our new e-book with all our findings and research below here.
June 5th, 2023
Inca expands its SmartProbe API - with Inca SmartProbe API Professional which is now officially available! This expansion allows users to enter information about the question objectives to 'fine-tune' the probing relevance, and a 'demerit' score which provides an evaluation of the quality and relevance of each open-ended response. Click here for the full article.
June 5th, 2023
Our Managing Partner, Phil Sutcliffe, participated in a webinar with NewMR about "How AI is being used in Insights and Research". Phil's 10 minute presentation focused on how inca SmartProbe uses generative AI to bring qualitative capabilities to quantitative surveys. The presentation can be watched here
June 5, 2023
Our CEO, Kathy Cheng, presented along with Steve Male from the Logit Group findings from Research on Research studies jointly conducted by Nexxt Intelligence and the Logit Group. The findings provide strong evidence that conversational AI is enabling market researchers to deliver BETTER as well as faster and cheaper conversational analytics. Download the white paper with more detailed results here.
May 24th, 2023
We were delighted to be asked to present to the organisation for UK clientside researchers, AURA, on the topic of "Why you need to be excited about generative AI and how you should be using it". The recording of our presentation can be found here
May 19th, 2023
Read our latest article for Greenbook about what market research professionals think about generative AI and its potential impact on them and the companies they work for. The article is based on an inca survey we hosted around the IIEX Europe conference at the end of March. We were heartened to learn that most researchers feel positive about generative AI. The article discussing the results can be found here
April 18th, 2023
Last month Nexxt Intelligence delivered a presentation and exhibited at IIEX Europe in Amsterdam. At the conference, and in the week either side, we asked people working in the market research industry to complete a short inca conversational survey about generative AI, what they think it means for them and the competitiveness of the organizations they work for. The results are fascinating, most people who completed the survey were positive. The full results can be found here.
Mar 24th, 2023
We are delighted that global consumer and sensory research agency MMR Research has partnered with Nexxt Intelligence on generative AI. The partnership will see MMR integrate inca SmartProbe into their surveys to deliver much deeper insight from open-ended questions. See the press release here
Feb 28th, 2023
We gave an Esomar webinar in conjunction with the Tony Cowling Foundation all about Using AI For Deeper Insight, Faster. Josh and Phil discussed the application of generative AI such as ChatGPT for market research, the use cases and watch outs. We also demonstrated inca and explained how it uses generative AI to deliver deeper insight. You can watch the webinar here
Feb 14, 2023
We joined Insight Platforms Demo Days with the latest developments of our conversational AI built specifically for market research, delivered through 1) inca SmartProbe API that can be easily integrated with any survey platform, and 2) an end-to-end inca conversational AI survey platform.
Jan 25, 2023
ResearchLive shared our inca SmartProbe API launch news: “CANADA – Research technology business Nexxt Intelligence has launched an application programming interface (API) for survey platforms to carry out AI-based probing of open-ended responses.” See full news release here.
Jan 23, 2023
We launched the inca SmartProbe API. The API means that inca’s conversational AI probing capability can be added to any survey. Add AI probing of open-ended responses to any survey – deeper insight, faster. The API uses AI to provide relevant probes to answers participants’ give to open-ended questions. The result is deeper insight at scale, with participants’ answers to probes frequently yielding richer insight than their answers to the original open-ended question. Try inca’s probing capabilities here.
Jan 12, 2023
Our CEO, Kathy Cheng, joined a webinar, “How Generative AI Will Remake Research and Insights.” from Insight Platforms. Kicking off with an excellent presentation from Mike Stevens followed by an insightful discussion with Alex Orap, David Boyle, and Kathy Cheng. Recording of the webinar here.
Jan 9, 2023
GreenBook published an article our CTO Josh Seltzer and Managing Partner Phil Sutcliffe wrote, “ChatGPT and Implications for Market Research”. Chat GPT has generated a huge amount of buzz recently. But what is ChatGPT and what does it mean for the future of market research? Read the full article here.
Dec 10, 2022
Our CEO, Kathy Cheng, contributed an article, “Why Surveys Need to be Conversational” in the Logit Industry Insider’s Guide that celebrates and shares learnings from the best of the best in MRX for CRC 2022. A digital copy of the guide here.
November 18, 2022
Our Managing Partner, Phil Sutcliffe, and CEO, Kathy Cheng, presented at GreenBook’s Insights Tech Showcase and shared inca’s latest capabilities. inca empowers quantitative research because: 1) inca’s open ended questions with AI probing and qualitative projective techniques lead to deeper understanding at scale; and 2) inca's highly engaging participant experience leads to better quality quantitative data. Watch the recording here.
November 15, 2022
We released some BIG improvements to our AI probing with inca. The latest probing capabilities show good listening and ask really intelligent follow-up questions. That drives engagement, and leads to deeper insight as participants respond to inca’s probing. Read a few examples here.
October 11, 2022
Our Managing Partner, Phil Sutcliffe, presented at the NewMR New Thinking in Quant Research event. He talked about why surveys need to become conversational, and how to create more engaging experiences for participants that lead to better data and stronger insight. Watch the recording here.
September 29, 2022
inca, the conversational AI survey platform for better insights, is now available as a SaaS offering. Read the ReseachLive News Release here.
September 8, 2022
This summer we partnered with Phase 5 to help them run their first conversational AI project. Phase 5 published a really interesting summary of their learnings – ‘Qualitative Research at Scale: Using Chatbot-Enabled Surveys’. Read the article here.
July 15, 2022
Our CTO, Josh Seltzer, presented our paper, Flipping the Script: Inverse Information Seeking Dialogues for Market Research, in collaboration with Dr. Shi Zong and Prof. Jimmy Lin, at the prestigious SIGIR 2022 conference. The paper focuses on our R&D of conversational AI and its application in Market Research to ask better questions and better insights. Read the paper here.
June 21, 2022
We are super-excited to announce our partnership with the University of Waterloo AI Institute and welcome its Co-Director, Prof. Jimmy Lin. as our Technical Advisor. Waterloo University is known to have the most prestigious Computer Science program in Canada, ranking in the top 25 in the world. The partnership demonstrates our commitment to R&D to advance conversational AI for better insights in market research.
May 19, 2022
Earlier this year we were pleased to be able to conduct some pro bono work for the fantastic UK charity Heads Up CIO. Our Managing Partner, Phil Sutcliffe, recently shared key learnings from this work together with Dov and Kimberley from Heads Up at the MRS Big Qual conference. to share how conversational AI helped with deeper understanding at scale.
May 12, 2022
We were delighted to share our fantastic eBook, authored by Phil Sutcliffe, our Managing Partner, to accompany our Insight Platforms AI Summit – ‘Let’s Chat, why conversational AI is the future for surveys’. Download the eBook here.
May 10, 2022
We presented at the Insight Platforms AI Summit – ‘Let’s Chat, why conversational AI is the future for surveys’. Watch the replay on-demand here.
April 14, 2022
We were really happy to write an article for Greenbook about conversational AI – ‘Let’s Get Conversational!’.
March 1, 2022
Our CEO, Kathy Cheng, joined a panel discussion at the MRS Digital Ethnography conference. Kathy shared her views on ‘Ethnography at scale – going BIG with digital ethnography’.
February 2, 2022
We’re delighted to announce the appointment of Phil Sutcliffe as Managing Partner to continue to grow our conversational AI platform, inca.
Jul 19, 2021
We’re excited to announce we’ve joined OneEleven! To quote their motto: Nexxt Intelligence is focused on growth.
Jul 15, 2021
We were pumped to discuss the future of tech-assisted research at Insight Platforms’ Digital Qualitative Summit 2021. If you missed the masterclass from Kathy and Salisa, you can watch the replay on-demand here.
Mar 3, 2021
In collaboration with our client RBC, we presented a case study of a past project at the QUAL360 Europe Conference! Kathy Cheng, our CEO, and Susane Orlowski, RBC Customer Experience Design & Insights, talk about the importance of customer journey mapping to reliably quantify customer pain points, and how inca enables that at scale. Watch it here.
Feb 18, 2021
Our CEO Kathy Cheng was a part of the first roundtable discussion of The Logit Group, Inc.'s Influencer Series! The group looks at the technology and innovative advancements in MRx for 2021 and beyond. You can watch the first discussion here.
Jan 24, 2021
We're very excited to be partnering with aggregate intellect for their upcoming Practical NLP Workshops! Learn more (and maybe sign up!) here.
Jan 8, 2021
Inca is featured in a number of Insight Platforms articles, and was shortlisted at #2 on Top 10 Chatbots for User and Market Research. A case study of inca in action (RBC Future Launch Scholarship Name Research) is also featured in the article “What are Chatbots for Research?”
Oct 20, 2020
inca joined Insight Platforms Demo Day! This is inca’s first public demo. Check out the recording: https://www.insightplatforms.com/demos/platform-demo-inca/
Oct 1, 2020
Inca is now featured on Insight Platforms! https://www.insightplatforms.com/platforms/inca/
Aug 18, 2020
Invited by AISC and General Assembly, our CEO Kathy Cheng and CTO Josh Seltzer discussed with Gordon Gibson from Ada Inc. on using chat bots for consumer research vs. for customer service. While it may seem like a similar technology at a high level, the JDs look quite different for a customer service bot and for a consumer research bot: the former is trained to ANSWER questions, while the latter is trained to ASK questions. Watch here on Facebook.
July 23, 2020
What's in a conversation? It's not just answering questions, but asking them too. Our CTO, Josh Seltzer, presented “Asking the Right Questions” at the virtual Animal Crossing AI 2020 Workshop (ACAI 2020) in August 2020. Watch the presentation here.