What’s next for Nexxt?

Between fine-tuning our flagship platform inca, developing new NLP technology, AI-driven customer interactions, and providing top-notch market research services, there is a lot is going on with the team. Keep up with us and industry trends on our newsletter, What’s Nexxt, and check out what we’ve been up to below!

Oct 18th, 2024

Our latest inca release includes a WHOPPING 90 languages 😎. The new range of languages means that inca’s leading edge AI probing can be used in countries across all Continents with both the inca Conversational AI platform and inca SmartProbe API.

The new languages added to inca include 13 African languages, 13 languages spoken across the Indian Subcontinent and 5 dialects of Arabic. A full list of the languages can be found here

Watch this video to see a few of the languages in action.

September 30, 2024

We’re really excited to announce the latest release of the inca Conversational AI platform. inca was already the only truly quant x qual platform - with all the capabilities of a quantitative survey plus qualitative projectives and intelligent AI probing of open-ends – but inca’s deep insights at scale just got deeper. 

Participants now have the option to answer open-ended questions using voice or video, leading to longer, more detailed answers. Then, in real-time, inca returns a probe which participants can also answer by voice or video. Click here to see it in action.

September 16, 2024

We're really pleased that inca | Nexxt Intelligence is a finalist for Best Technology Impact award for inca SmartProbe API at the Quirk's Media awards.The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 19, 2024. Please visit quirksawards.com for more details.

September 15, 2024

We're delighted to announce that Ben Leet has agreed to join us as fractional CFO at inca | Nexxt Intelligence . Ben's knowledge and expertise will help shape and guide the next stage of our growth. The press release is here.

September 12, 2024

Inca team spent a few days in Athens at the Esomar Congress.We were privileged to present 2 papers with our fantastic partners Romani Patel and Heather O'Brien and are immensely grateful to Romani and Heather for your inspiration and collaboration.

We are proud that Romani and Kathy’s paper, 'From Conversations to Conversion', was nominated for the 2024 Peter Cooper Award for Qualitative Excellence, that Kathy was invited to take part in the CEO panel moderated by Kristin Luck and Phil was asked to join Ray Poynter’s panel discussion about hashtag#syntheticdata. More information can be found here.

July 31, 2024

We’re just back from Quirk's Media New York Conference where our CEO Kathy Cheng was delighted to present with Romani Patel from Microsoft. Romani and Kathy shared a number of short case studies about how Microsoft and its partner agencies have used the inca conversational AI platform, or embedded inca SmartProbe API into their surveys. Find out more here.

July 12, 2024

Nexxt Intelligence is excited to announce the appointment of Mary Beth Barbour as Managing Director of Client Enablement. Mary Beth joins us from Ipsos, where she served as Senior Vice President. Additionally, Ellie Ma has been appointed as Senior Manager of Client Enablement, previously holding the role of Client Service Manager at YouGov. More information can be found here.

June 28, 2024

Phil and Josh recently returned from the IIEX Europe Conference in Amsterdam, where they presented on innovative AI applications. Phil discussed the integration of inca SmartProbe API with Dynata’s surveys, enhancing insights from open-ended questions. Josh introduced neurosymbolic AI, highlighting its combination of system-1 and system-2 thinking, and demonstrated how inca’s SmartProbe utilizes this approach for more relevant market research insights compared to traditional conversational AI. Find out more here.

June 6, 2024

The Canadian Research Insights Council (CRIC) has once again awarded us this year's Award for Innovation and Advancement in Marketing Insights & Analytics. Despite Canada being a smaller market in terms of global spend, we are overindexed in terms of innovation in research technology, with renowned innovations such as Zamplier, Upsiide, Rosetta Studio, Recollective, Rival, etc., just to name a few: therefore, winning this award means a lot to our team! To learn more, please follow the link here.

May 28, 2024

Our presentation with Microsoft, "From Conversations to Conversion: Microsoft Uses Conversational AI to 3X Impact: Xtra Engagement, Xpress Emotion, Xtend Brand Love", was named one of the three must-see presentations at the ESOMAR Congress in Athens, taking place from September 8 to 11. More information can be found here.

May 20, 2024

Nexxt Intelligence has partnered with Microsoft Azure. The agreement will allow Nexxt Intelligence’s Inca SmartProbe API service to be hosted on Microsoft Azure’s servers in the European Union and other regions around the world, allowing clients who want to use our inca SmartProbe API service to choose to have their data hosted and stored within their country or region. The agreement means that inca SmartProbe API can now be hosted in France, Sweden, Switzerland, UK, Australia, Canada, Japan, India and the US. For more information, please read this article over here

May 13, 2024

Our CTO Josh Seltzer has been named one of Greenbook's Future List for 2024. Read Josh's thoughts here for some really fascinating perspectives about AI, Market Research, Leadership and more over here.

May 10, 2024

The Quirk's Media London conference was a great success for Nexxt Intelligence. It was a very successful conference. Our Managing Partner Phil Sutcliffe and our client from Kimberly Clark, Clare Michelmore, kicked off the conference with a presentation titled “How Kimberley Campbell uses conversational AI to scale the why”! Our team at our booth received all kinds of compliments and inquiries from people - many attended the session, some were told to come to us, others possibly attracted by our collection of jelly beans. For more information on our appearance at Quirk’s, please read our update here.

April 2, 2024

Our founder and CEO Kathy Cheng was just one of 8 people announced as one of the Insights Association 2024 class of Laureates. This prestigious award celebrates people who have made a longstanding contribution to the field of market research, insights and data analytics. Read the full post here.

April 2, 2024

Our CEO, Kathy Cheng will be presenting with Wensy Chiu a really exciting case study from Nestlé Health Science at the upcoming The H Factor Conference by the Canadian Research Insights Council (CRIC)/ ESOMAR in Toronto, June 5 - 6, 2024. This case study helps demonstrate the unique capabilities of conversational AI. For more information on this presentation, please read the full LinkedIn post here.

March 7, 2024

Nexxt Intelligence is delighted to announce that it will be partnering with C+R Research to bring the power of AI probing for open-ended survey questions to more clients in the world's most important research market. For more information on our new partnership, please read the full release here.

March 1, 2024

Greenbook published an article from our Managing Partner, Phil Sutcliffe, “The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data”. The article shares an in-depth analysis of the potential impact of synthetic data for surveys and explores the controversial development of generative AI in market research, specifically the future of surveys. Read full article here 

February 29, 2024 

In this Insight Platforms Webinar, “Supercharge Your Surveys with Conversational AI”, our Managing Partner, Phil Sutcliffe, and CEO, Kathy Cheng, talked about how to supercharge existing survey programs via simple API integration with inca SmartProbe and inca AI Coding. Watch on-demand here

February 20, 2024

Quirks Media published an article from our CTO, Josh Seltzer, and CEO, Kathy Cheng, “Everything market research and insights professionals should know about AI - Demystifying Generative AI”. The article talks about:

1. The expanding landscape of generative AI way beyond ChatGPT
2. Responsible use of AI tools in market research
3. Insight governance, transparency and accountability

Click here to read the full article.

 January 18, 2024

Our Managing Partner, Phil Sutcliffe, presented a case study with Michelle Cusumano, Consumer Insights Manager, General Mills, at the “AI: Powering Up Consumer Insights 2024 conference from the Market Research Society. The case study explored why General Mills chose an inca conversational AI methodology to inform the launch of a new range of Old El Paso products for the Australian market. It demonstrated how the inca conversational AI methodology, which uses AI to probe open-ended responses, provided richer insight than traditional quantitative research methodologies. Watching the recording of the session here.

January 28, 2024 

The Association for Survey Computing (ASC) posted an article featuring inca SmartProbe’s Best Technology Innovation 2023 win: “The worthy winner was AI-powered Inca Smartprobe from Nexxt Intelligence. Their product enables intelligent dynamic follow-up questions based on the responses to open-ended quantitative survey questions through the injection of advanced language models. The technology is highly praised by clients, and the judges were very impressed by insights it generates.” Read the full article here.

January 5, 2024

The award-winning inca SmartProbe is now available in 28 languages. All these 28 languages are also available with the inca Conversational AI platform. Read more about inca SmartProbe here.”

December 10th 2023

On the heels of winning the Market Research Society (MRS) Best Technology Innovation Award, our own Josh Seltzer has been selected as one of the finalists for Greenbook's 2024 Future List amongst 71 other truly impressive young leaders of our industry! Josh coined the term, "Conversation-as-a-Service", the blueprint of the award-winning inca SmartProbe API, and also a perfect embodiment of his vision of democratizing conversations for market research for better human understanding. Congratulations to Josh and all the finalists. Be sure to take a look at the entire list

December 4th 2023

inca SmartProbe API won the Best Technology Innovation award from the Market Research Society (MRS), sponsored by the Association for Survey Computing (ASC). inca SmartProbe API allows advanced conversational AI purpose-built for market research to be added to any research projects / platforms. Read more about this year’s winners and finalists here. 

June 5th, 2023

Our Managing Partner, Phil Sutcliffe, participated in a webinar with NewMR about "How AI is being used in Insights and Research". Phil's 10 minute presentation focused on how inca SmartProbe uses generative AI to bring qualitative capabilities to quantitative surveys. The presentation can be watched here

May 24th, 2023

We were delighted to be asked to present to the organisation for UK clientside researchers, AURA, on the topic of "Why you need to be excited about generative AI and how you should be using it". The recording of our presentation can be found here

April 18th, 2023

Last month Nexxt Intelligence delivered a presentation and exhibited at IIEX Europe in Amsterdam. At the conference, and in the week either side, we asked people working in the market research industry to complete a short inca conversational survey about generative AI, what they think it means for them and the competitiveness of the organizations they work for. The results are fascinating, most people who completed the survey were positive. The full results can be found here.

Mar 24th, 2023

We are delighted that global consumer and sensory research agency MMR Research has partnered with Nexxt Intelligence on generative AI. The partnership will see MMR integrate inca SmartProbe into their surveys to deliver much deeper insight from open-ended questions. See the press release here

Feb 28th, 2023

We gave an Esomar webinar in conjunction with the Tony Cowling Foundation all about Using AI For Deeper Insight, Faster. Josh and Phil discussed the application of generative AI such as ChatGPT for market research, the use cases and watch outs. We also demonstrated inca and explained how it uses generative AI to deliver deeper insight. You can watch the webinar here

Jan 25, 2023

ResearchLive shared our inca SmartProbe API launch news: “CANADA – Research technology business Nexxt Intelligence has launched an application programming interface (API) for survey platforms to carry out AI-based probing of open-ended responses.” See full news release here. 

Jan 12, 2023

Our CEO, Kathy Cheng, joined a webinar, “How Generative AI Will Remake Research and Insights.” from Insight Platforms. Kicking off with an excellent presentation from Mike Stevens followed by an insightful discussion with Alex Orap, David Boyle, and Kathy Cheng. Recording of the webinar here. 

Jan 9, 2023

GreenBook published an article our CTO Josh Seltzer and Managing Partner Phil Sutcliffe wrote, “ChatGPT and Implications for Market Research”. Chat GPT has generated a huge amount of buzz recently. But what is ChatGPT and what does it mean for the future of market research? Read the full article here. 

Dec 10, 2022 

Our CEO, Kathy Cheng, contributed an article, “Why Surveys Need to be Conversational” in the Logit Industry Insider’s Guide that celebrates and shares learnings from the best of the best in MRX for CRC 2022. A digital copy of the guide here. 

July 15, 2022

Our CTO, Josh Seltzer, presented our paper, Flipping the Script: Inverse Information Seeking Dialogues for Market Research, in collaboration with Dr. Shi Zong and Prof. Jimmy Lin, at the prestigious SIGIR 2022 conference. The paper focuses on our R&D of conversational AI and its application in Market Research to ask better questions and better insights. Read the paper here.

June 21, 2022

We are super-excited to announce our partnership with the University of Waterloo AI Institute and welcome its Co-Director, Prof. Jimmy Lin. as our Technical Advisor. Waterloo University is known to have the most prestigious Computer Science program in Canada, ranking in the top 25 in the world. The partnership demonstrates our commitment to R&D to advance conversational AI for better insights in market research.

May 19, 2022

Earlier this year we were pleased to be able to conduct some pro bono work for the fantastic UK charity Heads Up CIO. Our Managing Partner, Phil Sutcliffe, recently shared key learnings from this work together with Dov and Kimberley from Heads Up at the MRS Big Qual conference. to share how conversational AI helped with deeper understanding at scale.

May 12, 2022

We were delighted to share our fantastic eBook, authored by Phil Sutcliffe, our Managing Partner, to accompany our Insight Platforms AI Summit – ‘Let’s Chat, why conversational AI is the future for surveys’. Download the eBook here.

May 10, 2022

We presented at the Insight Platforms AI Summit – ‘Let’s Chat, why conversational AI is the future for surveys’. Watch the replay on-demand here.

April 14, 2022

We were really happy to write an article for Greenbook about conversational AI – ‘Let’s Get Conversational!’.

March 1, 2022

Our CEO, Kathy Cheng, joined a panel discussion at the MRS Digital Ethnography conference. Kathy shared her views on ‘Ethnography at scale – going BIG with digital ethnography’.

February 2, 2022

We’re delighted to announce the appointment of Phil Sutcliffe as Managing Partner to continue to grow our conversational AI platform, inca.

Jul 19, 2021 

We’re excited to announce we’ve joined OneEleven! To quote their motto: Nexxt Intelligence is focused on growth.

Jul 15, 2021 

We were pumped to discuss the future of tech-assisted research at Insight Platforms’ Digital Qualitative Summit 2021. If you missed the masterclass from Kathy and Salisa, you can watch the replay on-demand here.

Mar 3, 2021 

In collaboration with our client RBC, we presented a case study of a past project at the QUAL360 Europe Conference! Kathy Cheng, our CEO, and Susane Orlowski, RBC Customer Experience Design & Insights, talk about the importance of customer journey mapping to reliably quantify customer pain points, and how inca enables that at scale. Watch it here.

Feb 18, 2021 

Our CEO Kathy Cheng was a part of the first roundtable discussion of The Logit Group, Inc.'s Influencer Series! The group looks at the technology and innovative advancements in MRx for 2021 and beyond. You can watch the first discussion here.

Jan 24, 2021 

We're very excited to be partnering with aggregate intellect for their upcoming Practical NLP Workshops! Learn more (and maybe sign up!) here.

Jan 8, 2021 

Inca is featured in a number of Insight Platforms articles, and was shortlisted at #2 on Top 10 Chatbots for User and Market Research. A case study of inca in action (RBC Future Launch Scholarship Name Research) is also featured in the article “What are Chatbots for Research?” 

Oct 20, 2020 

inca joined Insight Platforms Demo Day! This is inca’s first public demo. Check out the recording: https://www.insightplatforms.com/demos/platform-demo-inca/

Oct 1, 2020

Inca is now featured on Insight Platforms! https://www.insightplatforms.com/platforms/inca/

Aug 18, 2020

Invited by  AISC and General Assembly, our CEO Kathy Cheng and CTO Josh Seltzer discussed with Gordon Gibson from Ada Inc. on using chat bots for consumer research vs. for customer service. While it may seem like a similar technology at a high level, the JDs look quite different for a customer service bot and for a consumer research bot: the former is trained to ANSWER questions, while the latter is trained to ASK questions. Watch here on Facebook.

July 23, 2020

What's in a conversation? It's not just answering questions, but asking them too. Our CTO, Josh Seltzer, presented “Asking the Right Questions” at the virtual Animal Crossing AI 2020 Workshop (ACAI 2020) in August 2020. Watch the presentation here.