nexxtbrandingsolutions.png

Discover the secret to star branding.

Brands exist in people's minds as a network of thoughts, feelings, experiences, symbols, and memories. Understand those formulas to create brands that stand out.

Here are inca’s specialty feedback tools for Brand Solutions:

  • Evaluate brand health with Brand Funnel

  • Map brand perceptions with Brand Association

  • Understand the intuitive, ‘system 1’ associations and the considered ‘system 2’ associations with your brand using Rapid Choice 

  • Diagnose the deeper connections and emotions that people associate with your brand using Guided Fantasy

  • Screen for the most compelling value proposition with Idea Screener

 
nexxtlinesArtboard 4.png
 
 
brandfunnelnexxt

Evaluate

Tour the brand journey faster with Brand Funnel

Ride along with your customers on the brand journey and track awareness, appeal, consideration, usage and recommendation. Brand Funnel helps diagnose and optimize conversions. Use inca to understand why people don’t convert at each stage.

 
 

Map

Get a snapshot of consumers’ minds with Brand Association

What immediately pops up in consumers’ minds when they hear a brand name? How about vice-versa, so your brand stands out? Brand Association maps open-ended associations with brand names to identify what differentiates your brand from the competition.

 
 

Understand

Build Stronger Brands with Rapid Choice

Understand the intuitive, ‘system 1’ associations that people connect with your brand through a rapid response exercise. Compare the system 1 versus more considered system 2 associations to identify where you need to strengthen your brand.

 
 

Diagnose

Get a deeper understanding of how people see your brand with Guided Fantasy

Get to the heart of what your brand means to people. As inca guides participants through an imaginary journey to Planet Brand X, they are asked to share what they “see”, “hear”, “feel” etc. on the way there, while there, and after leaving. This unlocks the deeper connections and emotions that people associate with your brand

 
 

Screen

Hook the crowd instantly with Idea Screener

The best value propositions are both attractive and competitive. Idea Shortlister compares multiple territories to pin-point exactly what stands out to consumers, and why, so your team can iterate using the best of the best.