inca Platform

Reimagining online research

The inca Platform is Nexxt Intelligence’s flagship product for market research. Built by researchers for researchers, this survey platform blends qualitative capabilities into quantitative surveys for deeper insight at scale and speed.

The Benefits

Best practices built-in for researchers’ ease of use

From bespoke, push-button templates to real-time text analytics built-in to the dashboard, inca lessens the manual workload, so researchers can focus on what’s most important: using insight to deliver actionable recommendations.

Engaging participant experiences lead to meaningful research conversations

inca builds rapport with participants and gamifies the survey experience with digitized projective techniques. Respondents become co-creation partners and share data researchers can trust.

How It Works

Build a conversational survey on inca with just 3 easy steps!

Our platform is divided into 3 main components: the Question Builder, where researchers design surveys; the Chatbot, which participants complete surveys on; and the Dashboard, where researchers can visualize insights and export them for reports.

1. Guided Setup on the Question Builder

Select from inca’s unique tools for your custom research needs, including quantitative specialty questions and qualitative projective techniques. Use one of our questionnaire templates for creative testing and idea testing or build your own.

This is also where you select your panel. Bring your own audience—customers, employees, members, etc.—or use inca’s built-in panel of more than 50 million people across the globe.

Features:

Optimized templates
Real-time Preview
Flexible Audience Reach

2. AI-led Conversational Survey

inca facilitates conversations with audiences of any size. It listens, understands and probes based on participants’ answers and the research objectives.

With its deep Natural Language Processing (NLP) capabilities as well as gamified projective techniques, inca mimics in-person one-on-one interviews and the evolving nature of qualitative research.

Features:

Smart Probing
Projective Techniques & Interactives
Personality Customization

3. Instant, Actionable Results on the Dashboard

Conversation data gets automatically clustered into meaningful categories in real time. No more expensive and time consuming coding!

Features:

Automated coding of OE verbatims
Optimized word cloud that shows meaningful phrases instead of just single words
Multiple data visualization types

Use Cases

The inca Platform research’s research templates are designed by researchers, with unique specialty question types for each use case. Kickstart your research with templates for concept or creative testing, idea screening, CX understanding, and brand understanding. Or, build your own template that you can use over and over again.

Innovation

Communication

CX Understanding

Brand Understanding

What clients and research participants are saying about inca:

"Nexxt Intelligence has conducted a range of projects for RBC Enterprise Brand using inca. inca stands out from the traditional survey platforms. Its interface is fun, fresh and modern, while the conversational language used in surveys amplifies a positive user experience, driving engagement. The evidence of audiences' engagement was reflected time and time again in high quality and thoughtful responses to open-ended questions; something we typically don't see in traditional surveys, particularly among youth."

–Alex Franek, RBC Enterprise Brand, Metrics & Insights

"I couldn’t be more thrilled with the conversational AI research project we recently conducted through inca. Hearing directly from 400 seniors and caregivers in their own language was surely a game-changer for us. The rich and in-depth feedback combined with broader quantitative data enabled us to discover unique insights, which helped us make a significant strategic decision. It was also a delight to see how the AI was able to engage the older demographic in the survey, which made this unparalleled efficiency possible."

–Michael Lu, Founder & CEO, CareHop Nursing & Home Care

"Intuitive, easy to use."

–Participant

"Conversational...fun...innovative... It was so much more engaging than normal surveys. I wish all surveys were like this!"

–Participant

"I really liked how interactive this survey was. I felt appreciated and motivated which was awesome!"

–Participant

"We have worked with Nexxt Intelligence on a number of qualitative and quantitative projects and have been impressed with their quality of work. inca allowed us to engage respondents in meaningful conversations within a quantitative study framework. Their strength also lies in the people. They became true partners in our search for deep meaningful insights. They really sought to understand the business context and our research objectives, and recommended the most appropriate research solutions to help us achieve our goals. We truly appreciate the partnership with Nexxt Intelligence and highly recommend them as a research partner."

–Natalia Kolodenko & Maelyn Angulo, Measurement & Research Team at Canada Life.

"[inca's replies] encouraged me to keep going!"

–Participant

(What did youlike the least?) "Honestly, the fact that it ended. It was the most interesting survey I have ever done-and I've done a lot of surveys. Thank you."

–Participant

"I feel like I am talking to a real person to express my thoughts and I am being heard"

–Participant

"[Using the Path-to-Purchase module] inca made it easy for respondents to provide journey mapping details that most would not typically remember. The findings enabled us to quickly see and size hidden opportunities to improve and gain competitive edge."

–Susane Orlowski, Client Experience Design & Insights (CXDI), RBC

"I liked the entire procedure and how human it felt."

–Participant

"I like how [inca] is really nice and friendly. [It brings] a different vibe to the whole question-asking. Looking forward to future interviews like this."

–Participant

"I found it captured my interest and helped keep me at a neutral pace so I [didn't] go through the survey too quickly."

–Participant

“We have found inca SmartProbe technology to be remarkably accurate, user-friendly, and reliable. It has demonstrated an astounding ability to interpret and respond to consumer conversations across various research methods and product categories …”

-Ansie Collier, Global Innovation Director, MMR

“My team leverages the inca SmartProbe API in nearly all of our surveys … It’s also worth mentioning how well ‘trained’ inca SmartProbe is to respond with empathy and doesn’t have the downsides related to accuracy and reliability that free tools like ChatGPT might have.”

-Karine Pepin, Senior Vice President, 2CV, USA

“… Our experience with inca SmartProbe has been so positive that we have decided to include SmartProbe in our quantitative surveys whenever possible as it offers the depth of insight that we usually associate with qualitative research.”

-Tamara Cortoos, Business Director, Haystack Consulting, Belgium

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