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Innovate successfully at speed

Winning innovation is human-centric, identifying winning solutions to deliver against peoples’ unmet or underserved needs. Inca facilitates this by putting the human at the heart of your innovation process, listening and probing to obtain detailed consumer verbatim with robust quantitative validation. 

Here are inca’s specialty tools for Innovation: 

 
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Understand

Find Gaps and Opportunities with Card Sorting

How do people perceive the brands in a category at the moment? Which brands do they see as similar or different and why? What does that tell us about the gaps and opportunities that exist in the category? Find out with Card Sorting.

 
 
 

Identify the category pain points you can solve and the moment of joy you can leverage

inca uses a pre-prepared drawing that shows various characters interacting within a tree environment. Participants can select characters that best represent how they feel in a given scenario – for example when purchasing or using your category - and are asked to explain why. Treeman identifies the positive and negative emotions, the pain points, the moments of joy and the barriers that define the category and provide stimulus for new innovation.

 
 
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Prioritize

Prioritize the most appealing features or benefits for your innovation

With this fun minigame, participants drop sandbags with features or benefits that are considered less useful/important to them, so that they take off and fly to new heights. It’s a fun way to access prioritization of features or benefits in consumers minds and understand why.

 
 

Screen

Identify and optimise your best ideas

Let people tell you which of your ideas they like best. Idea Screener compares multiple ideas (or claims, packs, logos etc) and identifies the most appealing. It then pin-points why customers like or dislike each idea, so that your team can optimise the ideas you will take forward to the next stage of your innovation process.

 

“Nexxt Intelligence’s ability to deliver qualitative research at scale has helped us gain powerful and rich insights quickly. At the pace many of our ventures operate, we don’t have the luxury of time, and Nexxt Intelligence has proved to be a powerful and fast tool to help us take decisions confidently.”

–Sean Mathews – Director Marketing, Brand Strategy, RBCx

 

Optimize

Optimise your concepts

Text Highlighter gives you word-by-word, phrase-by-phrase feedback about what’s liked, disliked or confusing about your concept. Understand why to give you insight for how to optimise your concept.

 
 

Optimize

Optimise your concepts

Image Hotspot uses computer vision to chunk your visual concepts into components people can comment on specifically. Gain insight into the elements of your concept that are most motivating and learnings for how to improve it.

 
 

Optimize

Learn how to better communicate your product prototypes

Video is often used to demonstrate more complex innovations in sectors such as technology and healthcare. With video annotation participants pause the video and comment on any moment they like, dislike or find confusing. You’ll learn about the most motivating parts of your video, why they work and gain learnings for optimization.

 
 

Assess

Assess the intuitive appeal of your concept

Understand the intuitive, ‘system 1’ associations that people connect with your concept through a rapid response exercise. Compare the system 1 versus more considered system 2 associations to identify where you need to strengthen the associations your innovation forms with people.