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Communications that resonate with your customers.

Craft messaging, ads, and brands that inspire. inca uses specialty feedback tools to identify what works and why, so that your communication always aligns, even when the stars don’t.

Here are some of inca’s tools:

 
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Screen




Iterate concepts faster with Idea Screener

The best concepts are both attractive and competitive. Idea Screener allows comparisons of multiple concepts and pin-point exactly why customers like and dislike them, so your team can pick the winner with confidence or iterate new ideas beyond initial hypotheses.

 
 



Diagnose
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Improve your copy faster with Text Highlighter

Semantics are important. Text Highlighter gives word-by-word, phrase-by-phrase feedback, so you can yell your message from the rooftops with confidence.

“For concept test, we used Text Highlighter that provided invaluable insights into which particular phrases worked best and identified those that should be removed or further clarified.”

–Natalia Kolodenko & Maelyn Angulo, Measurement & Research Team at Canada Life

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Diagnose

Fine-tune your video ads faster with Video Annotation

We make detailed feedback easy. In-Video Annotation collects reactions to your ads and creatives down to the second.

 
 

“One exciting feature inca offers is In-Video Annotation tool. The breadth, depth of feedback and insight we were able to obtain from this exercise-and in a record time-has been invaluable in optimizing creative assets”

–Alex Franek, RBC Enterprise Brand, Metric & Insights

 
 

Diagnose
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Optimize your print, banner and OOH ads faster with Image Hotspot

Image Hotspot uses Computer Vision to chunk your graphics into components users can comment specifically on.

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Evaluate

Choose the winner faster with Ad Picker

Ad Picker presents an overview comparing multiple ads and/or concepts, tested separately (monadically), on metrics matter the most to you.