Innovate successfully at speed
Winning innovation is human-centric, identifying winning solutions to deliver against peoples’ unmet or underserved needs. Inca facilitates this by putting the human at the heart of your innovation process, listening and probing to obtain detailed consumer verbatim with robust quantitative validation.
Here are inca’s specialty tools for Innovation:
Understand category and brand dynamics with Card Sorting
Identify triggers and barriers with Treeman
Prioritize the most appealing features and benefits with Hot Air Balloon
Screen for the best ideas, claims, packs, logos, etc. with Idea Screener
Optimize with Text Highlighter, Image Hotspot, and Video Annotation
Assess the intuitive, ‘system 1’ associations and the considered
‘system 2’ associations with your innovation using Rapid Choice
Identify the category pain points you can solve and the moment of joy you can leverage
inca uses a pre-prepared drawing that shows various characters interacting within a tree environment. Participants can select characters that best represent how they feel in a given scenario – for example when purchasing or using your category - and are asked to explain why. Treeman identifies the positive and negative emotions, the pain points, the moments of joy and the barriers that define the category and provide stimulus for new innovation.
Prioritize
Prioritize the most appealing features or benefits for your innovation
With this fun minigame, participants drop sandbags with features or benefits that are considered less useful/important to them, so that they take off and fly to new heights. It’s a fun way to access prioritization of features or benefits in consumers minds and understand why.
Screen
Identify and optimise your best ideas
Let people tell you which of your ideas they like best. Idea Screener compares multiple ideas (or claims, packs, logos etc) and identifies the most appealing. It then pin-points why customers like or dislike each idea, so that your team can optimise the ideas you will take forward to the next stage of your innovation process.
Optimize
Learn how to better communicate your product prototypes
Video is often used to demonstrate more complex innovations in sectors such as technology and healthcare. With video annotation participants pause the video and comment on any moment they like, dislike or find confusing. You’ll learn about the most motivating parts of your video, why they work and gain learnings for optimization.
Assess
Assess the intuitive appeal of your concept
Understand the intuitive, ‘system 1’ associations that people connect with your concept through a rapid response exercise. Compare the system 1 versus more considered system 2 associations to identify where you need to strengthen the associations your innovation forms with people.