Make your customers your champion.

Understand how your customers interact with and experience your brand to build engagement and advocacy.

Here are some of inca’s sophisticated CX research tools:

  • Diagnose with NPS Plus

  • Understand how it feels to interact with your customer service or purchase your category with Treeman

  • Map and size customers’ purchase paths with Journey Mapping

  • Prioritize among your current features with Hot Air Balloon

  • Screen for the most important new features with Idea Screener

 
 
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Diagnose

Turn detractors into promoters faster with NPS Plus

NPS Plus uses automatic text analytics to reveal key themes and emotions behind customers’ feedback in their own language in real-time. 

 
 

Understand

inca uses a pre-prepared drawing that shows various characters interacting within a tree environment.

Participants can select characters that best represent how they feel in a given scenario – for example when purchasing your category or interacting with your customer service - and are asked to explain why. Treeman identifies the positive and negative emotions, the pain points, the moments of joy and the barriers that define your customer interactions. 

 
 

Map and size

Map and size customer purchase paths faster with Journey Mapping

Journey mapping doesn’t have to be qualitative only! Mapping and sizing the journeys help you understand common patterns and know how to prioritize.

 

inca made it easy for respondents to provide journey mapping details that most would not typically remember. The findings enabled us to quickly see and size hidden opportunities to improve and gain competitive edge.

– Susane Orlowski, Client Experience Design & Insights (CXDI), RBC

 

Prioritize

Hot-Air Balloon

With this fun minigame, participants drop sandbags with features that are considered less useful/important to them, so that they take off and fly to new heights. It’s a fun way to access prioritization of features in consumers minds and understand why. 

 
 

Screen

Identify the most appealing new features with Idea Screener

Let your customers tell you what’s important. Idea Screener compares multiple new features and pin-points why customers like or dislike them, so that your team can prioritize the new features that will have the biggest impact, or ideate other new features beyond the original list.