Our culture & values

We collaborate, ideate, innovate, and celebrate.

You’ll find us collaborating on designing documents, training new NLP models, and celebrating our clients’ successes like our own. Between weekly huddles and Friday hangouts, our approach to work is flexible and we connect with each other regardless of where, when, and how. 

We drink innovation like we do coffee—it is the fuel of our work and probably that of inca too. We embrace challenges and come out even better and stronger. 

We live our best lives in order to make our best work. 

 

Fun fact: between our team members, we speak 10 languages! English, French, Spanish, Swedish, German, Finnish, Korean, Mandarin, Shanghainese, Tigrinya, and learning some more.

And with so many pets on the team, two of our team members have learned Cat.

 

Sustainability Statement

We believe we have an obligation to our employees, community, clients, investors and the environment to put sustainability at the heart of our business strategies and operations. We support all 17 Sustainable Development Goals (SDGs) but our purpose of putting the human at the centre means we have a specific focus on “ensuring healthy lives and promoting well-being for all at all ages”. Good listening and understanding is the best way to promote the ability to feel, express and manage emotions and to cope with and manage change and uncertainty. We contribute to this goal by building platforms that transform how we understand consumers, employees and citizens.

Diversity, Equity and Inclusion Policy

We believe that equity and inclusion begins with the human understanding that comes from putting people at the centre, and that hiring doesn’t occur in a vacuum. As a consumer understanding company located in a multicultural hub with decades of experience in cultural research, and a partnership with the Intercultural Skills Lab at Rotman, we are fortunate to be exposed to a diversity of ideas, people, and consumers’ experiences every day. This synergy is present in all that we do. Just look at the diversity of our team to see our commitment to this practice in action.

 

Work with us

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