In preparation for IIEX Europe two weeks ago, we created an inca survey/chat to collect thoughts and feelings about generative AI among our market research peers and its impact on their roles and organizations. If you joined the chat, we thank you for sharing your perspectives.

We now have the findings to share!

Here's the first of the four posts that I am going to share in the next few days: an overview of the four key takeaways.

When it comes to the potential impact of generative AI, such as ChatGPT now GPT4, on the ability to compete in the marketplace for the organizations they work for, people from Clientside, Platform/ResTech/Sample Provider, and Agency share a positive outlook with nuanced differences:

- The opinions from those working on the Platform/ResTech/Sample Provider side tend to be polarized: they are more likely to rate "very positive impact" (18% vs. 12% of clientside and 13% agency) or "very/quite negative impact" (12% vs. 2% clientside and 7% agency side).

- Those working on the Clientside are more likely to rate "no impact" (22% vs. 15% platform side and 17% agency side).

People have talked about the whys really eloquently. I look forward to sharing the anticipated benefits and challenges we've learned next.

We'll post all the findings on LinkedIn. If you'd like to have a full report in pdf, please get in touch.

Methodology: Nexxt Intelligence conducted a survey using inca, its conversational AI survey platform, in the two weeks before and after IIEX Europe 2023 (March 23–April 6). The results are based on 172 completed surveys collected (Clientside n=41, Platform/ResTech/Panel n=33, Agency n=69)